A few months ago, we reported thatfast food breakfast saleswere looking pretty bleak. But then Wendy’s reported that实际上its breakfast sales were thriving, despite disappointing sales throughout the rest of the industry and we updated our post accordingly.现在，餐厅业务reports that Wendy’s breakfast isn’t just selling well—it’s driving business.
While Wendy’stook a financial hitin the second quarter, same-store sales actually increased to “high-single digits” in the month of July, largely because of breakfast sales.根据Restaurant Business,Wendy’s same-store sales rose a full 7% in the company’s third quarter. This trend continued in October, as same-store sales rose 6.6%.餐厅业务reports that the sales translate to the chain’s strongest same-store sales in more than 15 years.
That’s the power of theHoney Butter Chicken Biscuit， 婴儿。
Quick reminder thatWendy’s breakfastwas introduced in March, just before the COVID-19 pandemic hit the U.S. While the pandemic forced restaurant dining rooms to close, Wendy’s focused on marketing its breakfast as a tasty drive thru option.So, are customers seeing Wendy’s as less of a burger destination and more of a breakfast place?不必要：餐厅业务also reports that Wendy’s post-breakfast sales increased in the third quarter, meaning the company didn’t necessarily lose lunch and dinner customers to the breakfast rush. More than anything, the increase in sales is likely due to changing patron behaviors as we navigate dining out in our current hellscape. Nothing aFrosty®-ccinowon’t fix.