广告

塔科·贝尔(Taco Bell)曾经是深夜酒吧人群的灯塔,正在失去客户

曾经是深夜酒吧人群的灯塔塔科·贝尔(Taco Bell)的文章图片,正在失去客户
照片Don&Melinda Crawford/教育图像/通用图像组((盖蒂图像

我们都听说过无数次Covid-19如何改变了酒吧和餐馆的景观,这些关闭的影响已经很明显。话虽如此,某些企业现在已经关闭(或扩大了后退运营)足够长的时间,以至于我们开始看到不同的企业的共生方式。这扩展到了快餐专营权:多亏了Covid,Taco Bell报告的销售额下降。

虽然一条快速的食物链失去客户并不是完全突出新闻,但下降的原因实际上很有趣。当纽约市中心的办公室主导社区基本上是被大流行的,它还削弱了从街头小贩和餐馆到干洗店和服装店的其他所有业务。一些企业基本上归功于其他企业的存在,并且它们共同存在于一种经济生态系统中。

同样的现象适用于快餐连锁店,事实证明,塔科·贝尔(Taco Bell)的“第四meal”运动不仅是品牌练习,而且是该品牌实际赚钱的掩饰信号。根据餐厅业务,塔可贝尔(Taco Bell)的销售中很大一部分来自早餐抢先的食客,也是寻找深夜吃东西的酒吧。塔科·贝尔(Taco Bell)关闭了办公室关闭,酒吧和餐馆被关闭,面对有限的时间,缺乏客户的密度,塔科·贝尔(Taco Bell)迫切需要它曾经依靠的客户。

广告

但是,尽管销售额下降,但该连锁店实际上比以前赚更多的钱。During the company’s second-quarter earnings call, David Gibbs, CEO of Yum Brands (which owns a number of fast food brands including Taco Bell), said that customers are spending more money per order than they were previously, and having dining rooms closed has improved restaurant efficiency. This same efficiency has also improved the speed of Taco Bell’s drive-thru operation, which (somehow) seems to be resulting in more sales. Perhaps when people drive by a Taco Bell and see burritos being handed off at breakneck speed it makes them want to get in on the action.