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大流行期间沙拉销售枯萎,但有些连锁店正在恢复

迎合通勤者的快速休闲点正在慢慢卷土重来。

覆盖浇头的甜绿色沙拉站的高架景观
照片Dixie D. Vereen/For Washington Post V((盖蒂图像

一篇文章从她的2019年系列中技巧镜:反映自欺骗的反映,贾·托伦蒂诺(Jia Tolentino)写道:“甜美的感觉“不像是一个吃饭的地方,更像是加油站。”她说,快速休闲的构建沙拉概念是“优化的奇观”,并继续为读者设置了可能不知道Sweetgreen模型的读者:

I go to Sweetgreen on days when I need to eat vegetables very quickly because I’ve been working till 1am all week and don’t have time to make dinner because I have to work till 1am again, and like a chump, I try to make eye contact across the sneeze guard, as if this alleviated anything about the skyrocketing productivity requirements that have forced these two lines of people to scarf and create kale caesars all day, and then I “grab” my salad and eat it in under 10 minutes while looking at email.

对于那些在城市中心大型办公楼工作的人来说,这是一个熟悉的场景,但是对于我们许多仍在家里工作的人来说,这种描述以繁华的市区的狂热速度消费沙拉午餐因此2019年。当然,这也是Sweetgreen的销售数字所表明的,它才刚刚开始了大流行后恢复的漫长道路。

位置数据分析公司Placer.ai拥有发布报告在2021年的沙拉链恢复中,查看了一些主要参与者(不是Chop,Sweetgreen,Honeygrow,嫩绿色和沙拉),以绘制健康食品空间中更大的趋势。与2019年同期相比,所有这些连锁店始于今年,访问量显着下降;我住在洛杉矶时,嫩的果岭是一家餐馆,我在2021年1月跌倒了71%。

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Slowly but surely, customer traffic has been trending upward since then, with numbers still in the negative range, but inching closer to breaking even with 2019. In June of this year, three of the five salad chains (Sweetgreen, Chop’t, and Honeygrow) posted increases in monthly visits over 2019, perhaps an indication that as workers return to centralized offices, they need a healthy lunch option to go with it. Tender Greens is still hurting the most with traffic down 31% in June (vs. June 2019), which can only mean customers haven’t discovered the Salt and Pepper Chicken with a side of Caesar salad yet. Order it now, you fools, while you still can!

有趣的是,这些链条中的哪一个可以悬挂足够长的时间,以使通勤者的长时间返回计划。一旦工人回到了市区的办公桌前,我们是否可以假设他们想陷入订购托伦蒂诺所说的“一碗营养素的订购的日常工作”?我当然,我肯定错过了那些甜美的收获碗,希望能尽快与之团聚。

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