Ian Purkayastha有问题。His company, Regalis Foods, supplies some of the nation’s top restaurants with high-quality ingredients, such as truffles, rare olive oils, Wagyu steak, and Iberico pork, you know, the stuff you go out to eat because you’re terrified that you’ll ruin it if you attempt to cook it yourself at home. However, most of Regalis’ clients, including Eleven Madison Park and Le Bernadin, have shut down because of the COVID-19 crisis and Purkayastha has lost 99% of his business. And now he has more than $1 million in receivables sitting in his warehouses in New York, Chicago, and Texas. So, like many people in the food industry, he’s rethought his business model and pivoted to shipping花式杂货直接给消费者。他出售的许多东西都是货架稳定的，但其他东西却不是。
“我们目前坐在价值数十万美元的鱼子酱，将在几个月内到期，” Purkayastha告诉商业内幕。“我知道鱼子酱不是人们现在真正想到的，但是我们将进入深处 - 如果我们不能开始向家庭消费者出售很多鱼子酱。”他的鱼子酱通常的售价在每盎司35美元至295美元之间。
Purkayastha已经将价格降低到了批发水平，但他意识到他必须为鱼子酱筹集特殊协议。因此，他告诉顾客，如果他们花250美元在杂货上，他将免费投入一盎司的鱼子酱。
是的，这些是我们生活的时代：人们是给予鱼子酱离开。
好吧，以250美元的价格购买。但是，如果您透过富豪网站，您会发现这并不困难。只需获得几个伯克希尔猪肉排骨或几个带有羽毛羽毛和冬季黑色围角松露或可能的黑色蝗虫蜂窝状的鸡蛋quail鹌鹑。
