营销机构的新报告顶部数据揭示了美国最受欢迎的大流行比萨店是...小凯撒。Now, before everyone gets their panties all in a bunch about this, you should know that TOP Data didn’t gather this information from a silly internet poll, or by cold calling a few hundred people in hopes they’d be open to answering some personal pizza-related questions. No, TOP Data figured out that Little Caesars is the most popular spot to grab a pizza in 24 states by analyzing a more reliable metric. What data, exactly, is the agency working with? Yours, of course.
该报告根据其“方法论”部分解释说：“最高数据分析了数百万美国人的离线GPS数据，即美国48个州的12个最大的披萨链中的12个数据，以确定每个州的前5条链条。”
没错：很明显，美国的公众一直在涌向小凯撒，因为我们的手机警报数据分析公司即使我们关闭了GPS跟踪。您无需下载小凯撒移动应用，访问其网站，或与Little Ceasars建立任何形式的纸质轨道关系。如果数据公司想知道您在哪里，他们会找到您。
当然，每个人都已经知道这一点... 正确的？当我们购买智能手机并假装阅读条款和条件时，这就是我们所有人都同意的。Still, I always assumed the people spying on us are trying to, I don’t know, protect national security or something consequential like that, but it’s wild to think that for every government agent up in our business, there are dozens if not hundreds of agencies trying to find out how often we’re going to Little Caesars.
But aside from the privacy implications of TOP Data’s pizza report, the results reveal what I believe to be a glaring miscalculation that has very likely skewed the results in Little Caesars’ favor: most of Little Caesars’ major competitors, like Papa John’s and Domino’s, do most of their business via delivery, and most of their customers never end up setting foot in the physical restaurants. Little Caesars, on the other hand,仅去年才开始提供送货，并且仍然是主要的比萨饼。因此，基于位置的数据自然会偏向小凯撒时，当我们谈论访问（即使不是总体订单）时。
如果您要在小凯撒（Little Caesars）拿起披萨，并且不想让任何人知道它，请留在家里。也许将其埋在地上。也许逃到树林中间，再也不会回来。