Even if you’ve never intentionally entered any of the dozens of IT’SUGAR locations nationwide, chances are you’ve wandered into one, maybe to beat the heat on the Las Vegas Strip, or while waiting for a table at one of the restaurants along Universal Studios CityWalk, or to incredulously check the price tag on the five-foot-tall plush gummy bear displayed in the window. The point is,这不是一家糖果店从传统的意义上讲，并非被设计为：这是一系列旅游驱动的超市链，创始人杰夫·鲁宾（Jeff Rubin）将其描述为建立在“态度”而不是“品味”上。本月，多数利益相关者BBX Capital Corp.宣布该连锁店已有申请第11章破产。这是一个fun悔的人。
“It has become necessary for IT’SUGAR to make this filing, as the effects of the COVID-19 pandemic on demand, sales levels, and consumer behavior, as well as the recessionary economic environment, have had a material adverse effect on IT’SUGAR’s business,” Jarett Levan, President of BBX Capital, said in a statement. “Sales related to travel and tourism historically represented approximately 60% of IT’SUGAR sales on an annualized basis.”
根据新闻稿，在三月份，它使其大约100个地点关闭，并在整个六月和七月逐渐重新开放。But the company was counting on rent abatements from its landlords that it didn’t receive, and there weren’t enough profits to keep the company from slipping into debt: “As of the time of the bankruptcy filing, IT’SUGAR has approximately $0.5 million of cash, $6.2 million of secured debt, and $10.4 million of unsecured liabilities, including unpaid rent obligations.”
让我们清楚一点：从许多方面来说，糖果销售总体上是不是由于大流行而遭受痛苦。零售商早些时候发布了季节性物品，并延长了万圣节季节，特别是为了提高销售，糖果（Candy）等小舒适度一直在销售良好的消费者。作为国家糖果协会的代表在给美国有线电视新闻网的声明中说，“该类别在这种Covid-19环境中非常有弹性，因为人们正在寻找简单的乐趣，日常的逃脱和享受。”因此，它的问题不是人们买太少的糖果，而是最初几乎没有为卖糖果而设置的。相反，这条连锁店一直倾向于大型零售店，并与疲倦的新颖性，虽然它确实有一个在线购物组件，这些产品几乎是更昂贵的包装的标准杂货店票价。
尽管破产程序继续前进，但它打算继续运营其零售地点，包括酸斑儿童在纽约市衍生，老实说，这听起来比任何一个舒格的位置都要酷得多，而且我去过了很多。Though I have no love for the IT’SUGAR brand of loosely defined and lackadaisically maintained “candy shops” (which harbor no interesting candies whatsoever and aren’t even serviceable Instagram traps so much as loud, glittery boxes of collateralized debt obligations), I am nonetheless a pure-hearted candy enthusiast, and I做希望参观酸补丁儿童商店并有一天尝试酸甜的冰沙。也许它会以新的目标感和对真正重要的事情的奉献精神从财务困境中脱颖而出：糖本身。
