为了欣赏它的双关语,它产生了现实生活中的促销活动,您需要熟悉两件事:Hamm's Beer和Big Green Egg Grill。
哈姆(Hamm's)是一种心爱的廉价中西部啤酒,自1865年以来一直在明尼苏达州的圣保罗酿造。什么罐!多么遗产!真是个谦虚的潜水吧台!(一直读取到更多的Hamm怀旧之后。)
同时,大绿蛋是一种正在生产的烤架自1974年以来,并且最好被描述为“陶瓷烹饪系统”,可作为后院烤架,烤箱或吸烟者。它以其颜色和形状而命名不是对于苏斯博士的书籍,本设备启动之前的14年发行。
但是,现在,这两种产品在夏季营销中被捣碎在一起。According to a press release, the Green Eggs and Hamm’s giveaway will ask grillers around the country to submit their best ideas for how to incorporate beer into their recipes, or simply tag a photo of themselves acting like a general HAMMpion of the grill (excuse the phrase, it was included in the press release). Twenty winners will be selected to win aminimax大绿色鸡蛋,通常以598美元的价格零售。
如新闻稿中指出的那样,这是输入的方法:
要参加比赛,必须在Instagram上同时关注@hammsthebeer和@biggreenegg,并分享一个照片或视频,显示是什么使它们成为烧烤架,标记@hammsthebeer并使用#greenegengandhamms和#contest。可以在Instagram的@hammsthebeer上找到其他竞赛详细信息。
“Green Eggs and Hamm’s” is some truly delightful wordplay, but personally, I fail to see how it could surpass the world-endingly clever “Hamm’s sandwich” concept that my college friends and I pioneered on the front steps of a sagging rental house while drinking a case of the gas station’s third least expensive offering: drink a Hamm’s, eat a ham sandwich, then drink another Hamm’s. Ah, to have the forgiving constitution of a 22-year-old once more.