上周，总部位于伦敦的餐厅连锁汉堡和龙虾测试了五种无色无名饮料的阵容。目的是：使顾客有可能从他们的朋友和邻居的嘲笑中命令他们选择的鸡尾酒，他们认为达伦决定订购国际化的兄弟真的很有趣。像什么？伙计，你在月经上吗？他们是从葡萄酒冷却器中出来的吗？呵呵，运动！
地铁报告在两个地点测试了限时性别中性鸡尾酒菜单。一种使用传统的鸡尾酒名称，一个使用的数字。The test was created in response to an in-house survey, which found that 21% of participants “don’t feel comfortable drinking certain cocktails as they feel they are better suited for the opposite gender” and 13% feel they’ve been ridiculed based on their beverage choice. Analysis of customer behavior at the restaurant also indicated that nearly a third of male customers “were opposed to ordering a Cosmopolitan or Piña Colada, because the name of the cocktails felt ‘feminine,’” while 11% of female patrons had a similar hesitation around ordering Negronis or Old Fashioneds.
One might suggest that perhaps the bigger issue is that 30-ish percent of men are basing their drink orders on what seems manly instead of what tastes good, and that perhaps this go-get-’em energy might be better spent addressing the idea that something perceived as inherently feminine is somehow bad. One might also wonder why on earth the “masculine” cocktails are just standard classic cocktails, but you gotta start somewhere.
嘿，结果得到了结果。在使用鸡尾酒名称的地点，白色国际大都会只有5％的顾客选择，而称其为“第一”的位置卖出了四倍。
尽管如此，我们怀疑使世界变得不那么多彩，命名的地方并不是打击有毒男子气概的最佳方法。也许下一个实验可以集中精力鼓励每个人订购自己想要的任何东西，只要他们负责任地喝酒，或者教育公众，那就是为了订购“少女”饮料或“男子气概”来取笑他们的人内格隆（Negronis）（认真，什么？）可怕的朋友应该停止可怕。