早在2020年8月, we wrote that coffee-infused Coke would make its debut in the United States in January 2021. That seemed a long way off back then, but somehow, we’ve arrived at the start of a new year and all the exciting product releases that come with it. And now, Coca-Cola® with Coffee—yes, that’s the official name of the product—is available nationwide. Here’s how the新闻稿描述它(强调我们的):
突破性的创新创造了新的“茶点咖啡”类别“像可乐一样s饮,像咖啡一样完成”- 为可口可乐球迷和爪哇爱好者提供令人耳目一新的,重新振奋人心的日常工作。
美国并不是第一个享受这种咖啡因超过的产品的人,而不是长期以来。根据新闻稿,我们是第50market to receive coffee Coke after the company first launched it in Japan in 2018. One interesting takeaway from the press release is that, much like international iterations of McDonald’s fast food, the beverage giant “tailors the Coca-Cola With Coffee recipe and packaging mix to meet local tastes.” The product has roughly twice the caffeine of a normal can of Coke, at 69mg of caffeine per 12-oz. can.
该产品投放市场的原因之一是,根据可口可乐的研究,“超过50%的可口可乐饮酒者和咖啡忠实拥护者会定期享用两种饮料。”我发现这令人惊讶,因为我所知道的大多数苏打爱好者都不是将可乐消费限制在一天中的某个时间上,因此大概会在早晨开放一个,而我们其余的人都在饮我们的咖啡因热。有趣的是,该产品作为公司肯定希望能够跨界吸引力。
不用担心,饮食可乐的痴迷,也有一个咖啡苏打水:全国范围内推出的三种口味是深色混合物,香草,焦糖,带有零糖版本的深色混合物和香草。消费者测试表明,在咖啡中品尝可口可乐的人中有80%的人表示会购买。你会?