向所有可能对被称为Tiktok的社交媒体病毒式视频机器过多敏感的人表示歉意。这些天几乎是生命发生的大部分时间，它势必会成为一个偶尔发生事件的地方。或很多。
例子：驯鹿咖啡员工迈克尔·莱因哈特（Michael Reinhardt）最近在tiktok上发布了一段视频，提醒观众一些非常不幸的品牌，咖啡连锁店在全国全国住院订单之前就签署了。
The cardboard beverage sleeves that read “FIGHT THE URGE TO REMAIN INDOORS” might be perfectly suited to the company’s perky brand voice in a normal year, but right now, when everyone is literally being urged to remain indoors, it reads as tone-deaf and cringeworthy. Employees at various locations are being tasked with removing every fourth cup sleeve from these shipments, leaving behind equally perky messages more suitable to the times, such as THE SCENIC ROUTE IS THE ONLY ROUTE and MAY CAUSE IRREPRESSIBLE HAPPINESS. Some viewers of the TikTok video confirmed that they were also Caribou employees who had been asked to remove the offending sleeves.
驯鹿发言人确认BuzzFeed新闻该公司正在指派工人“仔细研究并整理出大流行之前生产的材料，而与遏制冠状病毒所做的英勇努力并不完全吻合。”
公众似乎了解到这些袖子是不幸时机的结果，而北美驯鹿没有采取某种反对Covid-19的安全措施的立场。而且，由于莱因哈特（Reinhardt）似乎只是将袖子放在一在上，而不是将它们彻底抛在垃圾中，因此一旦我们实际上被允许抵制我们留在室内的冲动，也许口号将获得胜利的回报。